Green Chamber Blog

Chris Brogran, President of New Marketing Labs, is one of the 'thought leaders' when it comes to social media.  If you follow him on his blog or through your Google Reader, you can't help but admire the effort that he puts into his work.  Chris writes regularly for the American Express Open Forum where there are many many excellent articles that you can read.  I hope you take advantage of the published content.

Anyone and everyone wants to know about Twitter.  Currently, I'm reading "Twitterville - How Businesses can Thrive in the New Global Neighborhood" by Shel Israel.  He provides excellent case stories on successful Twitter navigation and I'll try to share some of his insight in the Green Chamber blog.

Based on the survey results from our members, calculating the return on investment of social media is one that many members would like to learn more about.  In fact, this is topic on many minds.  In an April 2009 survey, MarketingProfs.com found that 70% of surveyed companies believe that they are not adequately measuring their work in social media.  

There are many different blogging platforms for your personal use,  Wordpress, Blogger, Typepad and Posterous to name a few.  These blog sites are popular and we all know them as they've become main stream in the past two years.

If you haven't reviewed the information from MarketingSherpa, they provide valuable insight on direct email campaign optimization and lead generation.  Today, they posted the following chart:

Last week at the monthly PDMA Atlanta chapter meeting, I was fortunate enough to listen to Mr. Peter Fasano speak about his experience with social media.  He works for Coca Cola and has his own consulting firm through Mass + Logic.

Why is it important to maintain a Google Business Center listing?  Simple answer: because it is likely that customers will find you through a Google search. If you've searched for any type of function or business, you're likely familiar with the following search results (I searched for accountant in Atlanta):

The site http://socialmediab2b.com is an excellent resource for B2B social media intelligence.  There is a lot of great content here and you can find many different best practices from experts in the field.  

I read the article, 10 Things a B2B Company can be Social Now, today and this reinforces some of the recommendations that Beth and I have provided.  We hope that you find it useful.

We started our social media series exploring ways a user can listen to what is happening on the Internet.  In this post, we’ll move a bit farther down the listening road and apply a broader perspective to listening.  Listening to your customers also means learning what they are searching for, where they are coming from (when viewing your website) and what sites and experts they might be learning from.  The web is a mass of content that changes in real time, so keeping up with everything is impossible.  However, you can use th

It’s hard to escape the press surrounding social media.  Twitter and Facebook are pervasive and Green Chamber users likely have one more accounts on these two sites.  But, what is the value of these sites and how can you use these sites to support your business?  Let’s begin our conversation on social media by evaluating an even deeper question – how can I use social media to support and enhance my business?