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Sharon Goldmacher

President
communications 21

Sharon L. Goldmacher has more than 21 years of experience conducting strategic-level marketing public relations and social media programs for a variety of consumer, business and nonprofit clients including Centex Homes, Emory Healthcare, HandsOn Network/ Points of Light Institute, NCAA, Southeast Dairy Association, Street of Dreams and more. 

 

Most recently, she organized a press conference to announce one of the nation’s first Zero Waste Zones in downtown Atlanta.  She also served as public relations and promotions chair for the Atlanta Local Organizing Committee responsible for the NCAA® 2007 Men’s Final Four®.  She was responsible for the publicity, coordination of local events, promotional marketing, development and management of the Atlanta Final Four Web site and e-mail marketing.

 

Goldmacher founded c21 in 1992 as an integrated marketing public relations firm dedicated to helping clients communicate effectively in the 21st century.  The company and its practice areas, c21i and c21e, use strategic combinations of traditional, interactive and green marketing PR tactics to build visibility and drive sales for corporations, professional service firms, nonprofit agencies, trade associations and more.  In 2007 and 2009, c21 was ranked as one of Atlanta’s Best Places to Work by the Atlanta Business Chronicle.

 

Community involvement is at the top of her list, and as a result, Goldmacher is on the board of several organizations, including the Atlanta Convention & Visitors Bureau, the Atlanta Local Organizing Committee for the 2013 NCAA Men’s Final Four, and the American Marketing Association, where she served as president from 2005-2006.  She also is vice president of communications for the nonprofit organization, Career Closet, guest lectures at the Roberto Goizueta Business School at Emory University, and has delivered numerous presentations/workshops on marketing public relations to nonprofit organizations. 

 

Goldmacher graduated cum laude from Newcomb College/Tulane University with a Bachelor of Arts degree in political science and communications, and worked for NBC in New Orleans, La.